How to Measure Anything: Finding the Value of Intangibles in Business
Douglas W. Hubbard.
"How to Measure Anything: Finding the Value of Intangibles in Business" is a book written by Douglas W. Hubbard, which was first published in 2007. The book is all about measuring things that are traditionally thought of as immeasurable or intangible, such as risk, innovation, IT, and more.
The author claims that there's almost nothing in business that is truly immeasurable, and that with the right methods and tools, anything can be measured. The book explains the process of identifying what needs to be measured in a business context, selecting the right measurement method, and interpreting the results.
The book is divided into three parts. In the first part, the author explains the basics of measurement, what makes something measurable, and the common misconceptions about measurement. In the second part, he goes on to explain several different methods for measuring things, including estimation, Bayesian inference, Monte Carlo simulation, and more. In the third part, he applies these methods to real examples from different industries and contexts, showing how they can be used to measure everything from IT performance to the value of a new product idea.
Overall, "How to Measure Anything" is a practical guide for anyone looking to measure the intangible aspects of their business, and provides a detailed framework for achieving that goal. The book is relevant for anyone working in a decision-making role, from managers to executives and entrepreneurs, and is widely recommended by business leaders and consultants.
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