Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die

Eric Siegel

Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die is a comprehensive guide to data mining and predictive analytics. The book is authored by Eric Siegel, who is the founder of the Predictive Analytics World conference and the executive editor of The Predictive Analytics Times.

The book consists of 16 chapters that cover a wide range of topics related to predictive analytics. The first few chapters provide an overview of predictive analytics and its applications in various industries such as healthcare, finance, and marketing. The subsequent chapters dive deeper into the technical aspects of predictive modeling such as regression analysis, decision trees, and neural networks.

Siegel also discusses the ethical implications of predictive analytics, particularly in relation to privacy and discrimination. He emphasizes the importance of transparency and accountability in the use of predictive analytics to avoid unintended consequences.