Jose Cuervo Upcycles Agave Waste from Tequila Distillation into Biodegradable Straws

Jose Cuervo unveiled their new eco-friendly initiative to upcycle agave fibers left over from their distillation process into biodegradable straws.

The agave straws are said to decompose up to 200 times faster than plastic straws.

Developed in partnership with the scientists at BioSolutions Mexico and the production team at Mexico-based PENKA, the creation of the agave-based straws sets out to offer a more sustainable alternative for the beverage industry, and utilizes the tons of fibrous material left over from the tequila-making process.

In 2020, millions of Jose Cuervo biodegradable agave-based straws will be rolled out at bars, restaurants, and Jose Cuervo events across the US and Mexico in a bid to reduce the consumption of regular plastics from the tequila-drinking experience.

---