Analyst company Socialinsider recently published an annual report 🧾

A huge amount of information was analyzed from all major social networks, including Facebook, Twitter, Instagram, etc.

♻️ The purpose of the study, which covered more than 30 industries, was to compare the effectiveness of sites in marketing activities.

Some excerpts:

✔️ The most popular platform is Instagram, where the influence of brands is increasing every year
✔️ Twitter social indicators down 16.30% over last year
✔️ Images dominate as main content (75.14% on Facebook, 52.86% on Twitter)
✔️ Average number of Facebook posts per day increased by about 6.40%
✔️ On Twitter, politics generates the most discussions (average engagement - 0.45%)

The full report can be found on the official website of the analytical company Socialinsider