Fostering Responsible Corporate Citizenship: Why Companies Must Encourage Employees to Care for Themselves and the World

As of the latest data available, approximately 159.4 million Americans were employed in May 2024, according to the U.S. Bureau of Labor Statistics. This represents the total number of individuals who are working either full-time or part-time in the United States. Around 258 million adults (aged 18 and over) are in the United States right now (the figure is based on data from the 2021 U.S. Census Bureau).

Case in point–well over half of adults in the United States of America are corporate citizens who spend more time at work than they likely will sleeping to put a roof over their heads and food on the table.

The need for sustainable income and even loyalty to an employer brand often puts good employees in bad positions. Examples:

• Enron employees were pressured to engage in fraudulent accounting practices to inflate the company’s financial status. Many employees complied due to loyalty to the company or fear of losing their jobs.
• Volkswagen engineers were allegedly pressured to manipulate emissions data to meet regulatory standards. Some employees, out of loyalty to the company, went along with this wrongdoing.
• Employees at Wells Fargo were found to have opened unauthorized accounts for customers to meet sales targets. Some employees reportedly felt pressured to engage in these practices to meet the company’s aggressive sales goals.

There is always personal responsibility and freedom to act. Still,
the power dynamic and role of corporate culture in many people’s lives often hold their livelihood hostage, which can drive both positive and negative employee behaviors that cross workplace boundaries.

The Neurological Cost of Bad Workplaces

Bad workplaces take a toll on employees from a neurological perspective as well. Our brains love efficiency and do everything they can to maintain metabolic efficiency, which is the key to our survival. Brains run a lean budget for our bodies, and we make deposits and withdrawals through stress, movement, meditation, food, and everything in between. Uncertainty and anxiety are costly for the human brain, according to neuroscientists. So, when people are subject to highly ambiguous and stressful environments for the sake of a corporate bottom line, we have to analyze the organizational ethics behind it.

New Trend Alert: Purpose Over Profits

Luckily, the winds are changing. According to a recent Forbes article, millions of businesses are starting year-over-year, with many focusing on purpose rather than just profits. When businesses prioritize purpose over profits, they set an example that resonates throughout their organization and beyond. This shift is evident in the amount of emerging entrepreneurs shaping modern society.

This trend highlights the growing importance of responsibility in the business world. By fostering a culture of care, companies can inspire their employees to care for themselves and the world around them. When companies do the right thing, they enhance the well-being of employees and lay the foundations for a more inclusive and sustainable future for all.

The Role of Companies in Fostering Responsible Corporate Citizenship

Companies are uniquely positioned to promote a culture of responsibility and well-rounded corporate citizenship. This is more than just catering pizza for lunch, ping-pong tables in the office, fulfilling legal obligations, or making charitable donations. It means embedding true corporate social responsibility (CSR) into the core of operations. By prioritizing wellness, activism, and collective responsibility, companies can create an environment where employees feel valued and motivated.

Supporting employees in their personal lives is crucial. Companies that actively encourage work-life balance and offer support systems see increased job satisfaction and engagement. This isn’t just about making employees happier; it’s about intentional programs and C-Suite alignment, all traveling toward creating a more engaged and caring workforce. According to research, successful CSR programs adapt based on local feedback and knowledge, fostering genuine community engagement. This approach ensures that efforts are impactful and resonate with the community’s needs.

This is the Work

Companies that foster responsible corporate citizenship reap benefits beyond their bottom line. By promoting a culture of care and responsibility, they cultivate psychological safety and support employees in making a tangible impact on society. Encouraging employees to care for themselves and the world at large helps create a more engaged and motivated workforce and engaged and motivated citizens. This sense of duty fosters a workplace where employees feel valued and empowered to contribute positively. It’s about creating a ripple effect, where the actions of one can inspire many.

The shift to “brand purpose” highlights this new care revolution. Companies are now focusing on deeper, more meaningful engagements rather than surface-level initiatives, which underscores the importance of genuine responsibility in corporate culture.